From a marketer’s perspective, it’s interesting to hear how my technical colleagues describe our firm in the marketplace. Whether they are pitching a prospective client or speaking to an industry partner at a networking event, we always learn something new from their responses and what they emphasize. Even when they adapt our elevator speech to address specific market sectors, service lines, or client types, we notice some repeating themes.
Seeking a powerful but simple way to express these concepts, we asked the talented Frankie Bailey of Frankie’s Folio to create this custom word cloud that represents the best of GHT:
What words would you use to describe your organization? Challenge your colleagues to generate their own lists and look for patterns! This can help you diagnose whether your brand is conveying your unique qualities.